Archive for September, 2011
“We don’t need no stinkin’ badges!”
I recently received an invitation to attend MD&M Online, an online conference dedicated to medical device development. Having attended countless physical conferences/trade shows, I think it is a great idea. No need to fly to New Orleans, Las Vegas, Orlando or another typical trade show destination, no sore feet from high heels on the concrete [...]
Read moreEmbracing the Enemy
When most of us think about the relationship between medical device manufacturers and healthcare providers, we think about one party wanting to sell more and the other wanting to buy or pay less. This traditional relationship has landed us in the situation that we’re in today – with practices such as vendor credentialing and physicians [...]
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