January 22, 2012
As someone who works to generate attention and interest for other people’s organizations and products, sometimes I neglect to properly position and promote my own business. While I launched my new website last year, I never took the time to … Continued
January 15, 2012
Over the past few months, I’ve been hearing more and more medical device manufacturers talk about how they are adapting their product development, marketing and sales efforts to meet the needs of increasingly cost-conscious healthcare providers.