Archive for Blog
A Little Levity on the Eve of Surgery
For the past 13 years or so I’ve been touting the patient benefits of various medical technologies and techniques. Well tomorrow I’ll be the beneficiary of those benefits as I undergo surgery. As I sit here trying to wrap up all of the loose ends before I am out of commission for the rest of [...]
Read moreNew Year, New Face
As someone who works to generate attention and interest for other people’s organizations and products, sometimes I neglect to properly position and promote my own business. While I launched my new website last year, I never took the time to have a professional photo taken of myself. And since I am a one-woman shop for [...]
Read moreA Perspective on Healthcare Communications in the New Economy
Over the past few months, I’ve been hearing more and more medical device manufacturers talk about how they are adapting their product development, marketing and sales efforts to meet the needs of increasingly cost-conscious healthcare providers.
Read moreThe Massachusetts Medical Device Industry Has a New Face
MassMEDIC, the largest regional medical device association in the United States, launched its new website this week: www.massmedic.com. I had the pleasure of working with MassMEDIC president Tom Sommer and web designer/developer Scott Poulin on the site’s content and design. It features background on the organization, member benefits, upcoming events and resources including a job [...]
Read moreInsights from the FDA UDI Conference
I attended the U.S. Food and Drug Administration’s (FDA) UDI Conference last week in Cambridge, Mass. on behalf of my client GHX, where representatives from across the healthcare industry (healthcare providers, device manufacturers, regulators, trade associations, distributors, GPOs, etc.) came together to discuss how they would comply with the FDA’s pending UDI rule and what [...]
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