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Secrets of Change

May 21, 2013

Bestselling author Jason Jennings is the keynote speaker at the 2013 GHX Healthcare Supply Chain Summit taking place this week in Las Vegas. Below are the secrets of extraordinary companies based on Jennings’ research on innovative businesses that embrace constant … Continued


European Commission Unveils UDI Recommendations

April 17, 2013

This month the European Commission published its its recommendations for unique device identification of medical devices sold in the European Union (EU). The document in its entirety can be found here. Will be interesting to see how the U.S. Food … Continued


Running for a Worthy Cause

April 14, 2013

An old friend, Frank Masiello, Jr., is running in the Boston Marathon tomorrow to raise money for Cops for Kids with Cancer, a nonprofit organization that helps families with financial aid and lets them keep their focus on getting their … Continued


A Nod to Central Sterile

February 28, 2013

In my new role as special features editor for Healthcare Purchasing News (HPN), I’m covering topics related to operating room, central sterile (CS) and sterile processing and distribution (SPD).


Beginnings and Endings

January 22, 2013

This month I joined the editorial staff of Healthcare Purchasing News as a special features editor.


Selling on Clinical AND Economic Value

November 6, 2012

About a year ago (January 2012) I wrote a blog post on how medical device messaging is rapidly changing.


A Change in Seasons

September 7, 2012

It always amazes me how the weeks before and after Labor Day drastically differ. During the final weeks of August, I was banging down doors trying to get approvals on materials, set up media interviews and plan for the coming … Continued


Not New, Not Known, But Better

August 1, 2012

At my first appointment with my new Ear, Nose and Throat (ENT) specialist, I was hesitant to tell him my line of work, fearing he might think different of me knowing that I’m a MedTech PR specialist, particularly one with … Continued


FDA Proposed UDI Rule Is Finally Here

July 21, 2012

This month, the U.S. Food and Drug Administration issued its long-awaited proposed rule for a Unique Device Identification (UDI) system requiring medical device manufacturers to uniquely identify their products using one of two industry standards (GS1 Global Trade Item Numbers … Continued


Fueling Data Standardization in Healthcare

May 8, 2012

I’m currently attending the GHX Healthcare Supply Chain Summit in Orlando where a hot topic is data standardization in healthcare – ensuring that everyone (hospitals, manufacturers, distributors, GPOs) is identifying the same organizations, locations and products in the same way. … Continued


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