Archive for Featured Articles
A Perspective on Healthcare Communications in the New Economy
Over the past few months, I’ve been hearing more and more medical device manufacturers talk about how they are adapting their product development, marketing and sales efforts to meet the needs of increasingly cost-conscious healthcare providers.
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Healthcare reform has been center stage in the media for months now, but one area of significant opportunity for improved efficiency and cost savings has been largely ignored – the healthcare supply chain. U.S. healthcare facilities still rely heavily on outdated, manual processes to manage the flow of supplies, which are the second largest area of expense for most hospitals. As a result, hospitals lose money and patient safety is jeopardized.
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