STRATEGIES FOR THE HEALTHCARE INDUSTRY

• Materials Development: Research and write a full range of materials to meet your communications needs, including corporate backgrounders, product fact sheets, technical backgrounders, issues-based fact sheets, executive biographies, press releases, media advisories, presentations, Q&As, and talking points.

• Media Relations: Establish relationships with editors, reporters and producers in the trade, business and mainstream media to generate positive media coverage on your company or organization. Media relations activities include face-to-face and telephone interviews, news announcements, expert pitches, press conferences, event promotion, booth briefings at industry trade shows, and media tours.

• Customer/Constituent Relations: Cultivate relationships with customers and other constituents who are willing to speak publicly about the benefits of your products and services and facilitate ways in which these third party testimonials can be effectively communicated to your internal and external audiences.

• Byline Articles: Research and write comprehensive feature articles and submit them for publication in magazines and journals read by your target audiences. Articles written by Kara Della Vecchia have appeared in a variety of publications. Visit our home page to read her latest article, "Public Relations Builds a Customer Base."

• Case Studies: Conduct interviews with customers and other constituents who have benefited from your products and services and write case studies based on their experiences. Each case study details their situation, the challenges they faced, the processes through which they chose and implemented your products/services, and the final results.

• Event Planning and Management: Plan and manage special events both locally and across the U.S. Services include the selection of venue, guest speakers and entertainment; on-site or remote management of catering, housing and audiovisual services; and administration of the invitation and RSVP process.

• Professional Associations: Build relationships with national, regional or local associations to establish mutually beneficial programs and partnerships for your business or organization.

• Conference Support: Schedule media briefings during industry conferences and meetings where you can share information with reporters on your latest products, services and initiatives.

• Media/Communications Audits: Conduct a comprehensive analysis of your business or organization through interviews with staff, customers, constituents, and media contacts, and make recommendations on internal and external communications strategies based on the findings.

• Corporate and Customer Newsletters: Research and write articles and other content for internal and external newsletters.

• Background Research: Research, compile and summarize studies, statistics and industry reports to support your communications efforts.