Research and write a full range of materials to meet your communications needs, including corporate backgrounders, product fact sheets, technical backgrounders, issues-based fact sheets, executive biographies, press releases, brochure copy, web copy, presentations, Q&As, and talking points.
Cultivate relationships with customers and other constituents who are willing to speak publicly about the benefits of your products and services and facilitate ways in which these third party testimonials can be effectively communicated to your internal and external audiences.
Collaborate with corporate executives and customers to develop comprehensive feature articles and submit them for publication in magazines and journals read by your target audiences.
Conduct interviews with customers and other constituents who have benefited from your products and services and write case studies based on their experiences. Each case study details their situation, the challenges they faced, the processes through which they chose and implemented your products/services and the final results.
Collaborate with clients, their customers and industry experts to author white papers and other educational papers addressing key industry issues.
Position clients as leaders in their fields by identifying speaking opportunities at leading industry conferences and events, and awards from top industry associations, publications and organizations. Work with clients to develop and submit speaker proposals/abstracts and award nominations for themselves and/or their customers. Collaborate with clients to promote awards/speaking engagements to their target audiences.
Research, compile and summarize studies, statistics and industry reports to support your communications efforts.
Establish relationships with editors, reporters and producers in the trade, business and mainstream media to generate positive media coverage on your company or organization. Media relations activities include face-to-face and telephone interviews, news announcements, expert pitches, press conferences, event promotion, booth briefings at industry trade shows and media tours.
Plan and manage special events both locally and across the U.S. Services include the selection of venue, guest speakers and entertainment; on-site or remote management of catering, housing and audiovisual services; and administration of the invitation and RSVP process.
Build relationships with national, regional or local associations to establish mutually beneficial programs and partnerships for your business or organization.
Schedule media briefings during industry conferences and meetings where you can share information with reporters on your latest products, services and initiatives.
Conduct a comprehensive analysis of your business or organization through interviews with staff, customers, constituents, and media contacts, and make recommendations on internal and external communications strategies based on the findings.
Research and write articles and other content for internal and external newsletters.